Posted by IGIGI on April 11, 2014
One of the many fun things we get to do here at IGIGI HQ is shoot our campaign look books.
With each new collection we envision how to best show you, our IGIGI fans, our new products and fabulous prints. First, we work closely with our design team to understand their inspiration and how to best convey that to our customers. Then, we spring into action: from creating a theme, to dressing the set, to styling the hair, makeup, shoes and accessories, we come together as a team to flaunt our elegant and fun pieces!
This season we shot a campaign video to accompany The Fresh Sophisticate Collection. Take a look to see what happens behind-the-scenes as our model Stephanie Dorr shows off our dresses.
It’s a great way to see how your dress purchase will be in action! Whether you love how the Cassidy Dress twirls or the Letta Dress whirls, you’ll get a sense of the cut, fabric and drape of our dresses.
In the comments below, tell us what look from The Fresh Sophisticate Collection you like best in action! Look closely!
And we won’t blame you if you feel like taking your own IGIGI pieces out for a twirl!