Plus Size Blogger Nicolette Mason and Size Discrimination within Major Retailers
Posted by IGIGI on June 17, 2014
Plus Size Blogger Nicolette Mason has made a name for herself in the fashion industry as a stylist, author and body positivity activist. She’s a contributing author for Marie Claire Magazine, has worked with Vogue Italia and major fashion houses like Dior and Chanel to name a few. In a recent interview with Huffington Post, Nicolette explains her views on the term “plus size” and how many women are experiencing size discrimination, even within their favorite stores.
She explains that many designers to carry size runs that are not represented in stores, as the buy often times excludes this, saying “But the way they [boutiques] buy for their store is essentially implementing their own sizing discrimination.” . This discrimination seems to be a common problem amongst many retailers and recently many of these stores have made headlines when it comes to this.
Abercrombie & Fitch faced a major backlash last year when comments from their CEO described the brand as proudly “exclusionary” and the junior retailer Rue21 also made nation news when a teen was asked to leave their store due to her size. The good news is there has been a shift with many major brands and retailers, looking to include a broader range of sizes in store including H&M launching their plus size line in stores as well as Forever21 offering their plus size line in many of their locations.
H&M was praised last year for featuring a size 12 model in their swimwear campaign. For most customers the general consensus was glad to see a plus model, closer to the average size of the US, featured in a major campaign. The brand, looking to downplay the press, had this to say…
“Our aim is not to convey a certain message or show an ideal but to find a model who can illustrate this collection in an inspiring and clear way,”
With more and more brands receiving public backlash from known size discrimination and other retailers carrying a larger range of sizes and options for sizes 14 and higher, it seems that there is a shift in the landscape of retailers and that the message of size acceptance and body positivity is spreading.
What do you think of this trend? Have you experienced size discrimination during a shopping experience?
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