Now Playing: The Fresh Sophisticate Video

Posted by on April 11, 2014

One of the many fun things we get to do here at IGIGI HQ is shoot our campaign look books.

With each new collection we envision how to best show you, our IGIGI fans, our new products and fabulous prints. First, we work closely with our design team to understand their inspiration and how to best convey that to our customers. Then, we spring into action: from creating a theme, to dressing the set, to styling the hair, makeup, shoes and accessories, we come together as a team to flaunt our elegant and fun pieces!

This season we shot a campaign video to accompany The Fresh Sophisticate Collection. Take a look to see what happens behind-the-scenes as our model Stephanie Dorr shows off our dresses.

It’s a great way to see how your dress purchase will be in action! Whether you love how the Cassidy Dress twirls or the Letta Dress whirls, you’ll get a sense of the cut, fabric and drape of our dresses.

In the comments below, tell us what look from The Fresh Sophisticate Collection you like best in action! Look closely!

And we won’t blame you if you feel like taking your own IGIGI pieces out for a twirl!

 

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Top 5 Plus-Size Dresses For Easter

Posted by on April 9, 2014

 Top 5 Plus Size Dresses for Easter

Easter is coming up around the corner. Do you have your outfit picked yet? Need some help with the deed? Here are top five plus-size dress choices for the different kinds of celebrations you may have ahead!

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Guest Edit: Authentically Emmie Talks About Dresses for Charity

Posted by on April 7, 2014

Step by Step offered dresses to single moms.

Step Into Beautiful

This past weekend, my friend Elizabeth and I went to ”Step Into Beautiful,” an event put on by Step by Step Lexington. Step by Step is an organization where young single mothers ages 14 to 24 find the encouragement they need to accomplish their dreams. It’s a tea and fashion show, along with celebration of some of the moms who graduated from the program and gone on to do incredible things. It’s the organization’s key annual fundraiser.

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Top Five Dresses for an Oval Shape!

Posted by on April 4, 2014

Top Five Dresses for an Oval Shape!

Are you an oval shape? If you are, you don’t want to miss this post! We picked our best dresses that fit and flatter the oval shape. Here are the top five styles for a chic oval!

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Step into Spring as a Fresh Sophisticate | Spring 2014

Posted by on April 2, 2014

We are so excited to share our Spring 2014 Collection, “The Fresh Sophisticate”, with you!

The Fresh Sophisticate Spring 2014

Shot on set in at IGIGI HQ, The Fresh Sophisticate features beautiful dresses, separates and gowns for all your spring flings.

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