Lingerie Company Aerie Uses ‘Un-Retouched’ Models In New Spring Campaign

Posted by on February 3, 2014

Aerie, a lingerie company owned by the same company that owns American Eagle, recently released a new line of adverts for their newest Spring 2014 line featuring models without retouching in an effort to “challenge supermodel standards” for young girls.

Jenny Altman, the style and fit expert of the line, told ABC News that they decided not to use photoshop because it was important to aerie that the line represent reality.

“We left everything. We left beauty marks, we left tattoos, what you see is really what you get with our campaign,” said Altman to ABC News. “It’s a selling point because our customers represent this great demographic and they don’t really get to see what girls their age really look like.”

aerie's new ad campaign

One of the shots of a model from aerie’s new ad campaign.
Credit: Facebook/aerie

This is not a thoroughly new concept to present models without airbrushing. As we have mentioned before, Verily Magazine, a body positive female-centric publication, launched with the promise of a total ban on all Photoshop retouching. However, for a company to use totally untouched models in a major ad campaign is a little more unusual.

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Making Your Work Wardrobe Fun Again with Colorful Separates

Posted by on January 31, 2014

It is really easy to get sick of your work wardrobe. Since I am known as being a generally fashion-conscious person, I usually feel a lot of pressure to dress up and look cute, even on days when I sleep through my alarm and don’t have a single clean pair of pants to wear. Luckily, whenever I’m really feeling that I’m in a rut, I can check out IGIGI for some instant outfit inspo.

I was browsing the separates, which are crazy good right now, when I stumbled across the IGIGI Condessa Plus-Size Top in Raspberry, and fell in love with this classic boatneck top that has a literal twist.

Contessa top

The IGIGI Condessa Plus-Size Top in Raspberry has a classically flattering boat neckline, long sleeves, and a draped knotted front.

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The Brand We Love to Hate: Next Steps and Larger Sizes for Abercrombie & Fitch

Posted by on January 30, 2014

A great Salon article from 2012 about Abercrombie & Fitch, that store we now love to hate, has been circulating around my Facebook newsfeed lately and I immediately knew that it was something I should share with you awesome IGIGI readers.

Essentially, the article is a recap of journalist Terry McCoy’s short-lived career (he lasted about two hours) as an Abercrombie & Fitch model/door greeter, and it was just as ridiculous as you would expect it to be, but still oh-so-entertaining.

Abercrombie & Fitch t-shirt

A terribly clever t-shirt design pulled from Abercrombie’s own Instagram.
Credit: Instagram/@abercrombie

A company that has been accused of racially insensitive hiring practices, fat discrimination, sex scandals, and being chock full of big ‘ol bigots is, quite surprisingly, not the best company in the world to work for.

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Get Gorgeous with Plus-Size Valentine’s Day Looks from IGIGI

Posted by on January 29, 2014

With Valentine’s Day rapidly approaching, many plus-size women are filling up their online shopping carts with sexy red dresses and flirty pink skirts so they can get ready for special dinners out with their significant other. Thank goodness that IGIGI makes plus-size Valentine’s Day looks so easy with their handy Valentine’s Day shop. The amazing staff at IGIGI curated a selection of dresses, tops, jewelry, clutches, and other accessories to help you shine on Valentine’s Day. (The IGIGI Elena Clutch in Pearl is especially lustworthy!)

For Valentine’s Day, you can go totally sexy and glamorous with the IGIGI Rachelle Plus-Size Lace Dress in Black/Rouge, or you can do a slightly more unconventional Valentine’s Day look and go with the IGIGI Neve Plus-Size Wrap Dress in Creme De Violette. I ordered the IGIGI Ambrosia Plus-Size Dress in Red for my Valentine’s Day look and I was amazed by how fabulous it looked on. There was some major Jessica Rabbit vibe-age going on.

IGIGI Ambrosia plus-size dress

The IGIGI Ambrosia Plus-Size Dress in Red is fully-lined (like most of IGIGI’s awesome, high quality garments) to prevent any unsightly cling.

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Plus-Size Lingerie: Could 2014 Be the Year of the Sexy Curvy Girl?

Posted by on January 28, 2014

There has been a lot of discussion about plus-size lingerie in the last several months. Plus-size lingerie brand Panache took former America’s Next Top Model winner Whitney Thompson on as the face of their new Sculptresse line, Curvy Girl Lingerie petitioned for some sweet Superbowl ad time, and then, a few months later, Curvy Girl Lingerie founder, Chrystal Bougon, took on the fat-shaming, cringeworthy “Fit Mom” Maria Kang on CNN.

Now, Bougon is back in the headlines after penning a great essay on the Huffington Post titled “Curvy Girls Love Sexy Lingerie, Too – These Brands Are Making It Possible.” In her essay, Bougon called 2014 the year of the sexy curvy girl and mentioned some of her favorite plus-size lingerie brands like Shirley of HollywoodPink Lipstick LingerieFantasy Lingerie, the Canada-based Coquette, and Kixies Thigh Highs, among others.

A lot of plus-size lingerie tend to follow a retro, vintage aesthetic, which is cool, but plus-size women deserve more options.

A lot of plus-size lingerie tend to follow a retro, vintage aesthetic, which is cool, but plus-size women deserve more options!

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