Target and the Mysteriously Disappearing Plus-Size Section
Posted by IGIGI on March 18, 2014
Here at IGIGI, we take our mission to transform the world’s view of beauty seriously by creating alluring, fashionable, and wearable clothing for sizes 12-32.
So when we read recently that Target had mysteriously begun to phase out its plus-size offerings across the country with vague wording about offering a new plus-size line in the future, we were puzzled as to why everyone’s favorite low-priced yet stylish retailer would alienate such an important customer base.
Even if this is a supply issue from Target’s overseas suppliers, it would be highly unlikely that Target, or any other big retailer, would “disappear” or under-supply a straight-size section for months at a time.
From the Jezebel.com article:
“Retailers have a long and storied history of flipping a middle finger to plus sized shoppers, and so it’s hard to blame women for feeling upset that a store they once patronized no longer has anything for them. Old Navy, for example, now exclusively carries its plus sizes online. Saks discontinued its plus size line…and a quiet phase-out of plus sizes by a massive retailer like Target would be, to many shoppers, disappointing but exhaustingly typical.”
Target’s plus-size section remains online during this transition. While we know you, our darling IGIGI customer, is very comfortable shopping online, that may not be the case for Target’s plus-size customer.
At least this time, they’re not trying to use a pregnant model to model plus-size clothing or naming the color of a plus-size dress something rather unflattering. How many more chances will they get?
Source: Jezebel, Huffington Post.
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