Plus-Size Women Can Now Rent Their Cinderella Moment

Posted by on October 1, 2013

Full disclosure: I am a campus representative for Rent the Runway at Northwestern University. But that just means I love it a lot!

Rent the Runway participates in viral marketing through their campus rep program which recruits girls on college campuses for internship credit in exchange for promoting the brand.

Rent the Runway participates in viral marketing through their campus rep program which recruits girls on college campuses for internship credit in exchange for promoting the brand.

I started interning with Rent the Runway last summer and absolutely fell in love with the clothes, the accessories, the business model, and most of all, the heavily-encouraged customer photos. These photos allow customers to get an idea of what the dresses look like on other women, and not just on the models. Jennifer Hyman and Jennifer Carter Fleiss, the two co-founders of Rent the Runway, met at Harvard Business School, and the concept for the business came to Hyman (naturally) while she was looking for a dress to wear for a wedding. Hyman and Fleiss wrote up their business plan, got some seed money from Bain Capital Ventures, and a short year later, Rent the Runway was born. As of April 2013, Rent the Runway has over 3 million members, and that number is growing.

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